Did you know that 7 out of 10 Millennials consult, react to or post about products, brands and companies on social media? Find out all about the power of conversations in part 2 of our infographic series: Millennials & Social Media! Discover which information...
Stretching the definition or stretching the truth? Older travellers are crashing the youth travel market. At what age do you cease to be part of the youth travel market? Twenty-five? Thirty? Forty? Or when you concede defeat? A study on youth travel has made an...
Hotels cater to elite members of their loyalty programs because they bring in lots of revenue. But even the elite aren’t overly loyal to a particular brand. With brand loyalty ebbing as the age of the average guest skews younger, winning a hotel booking is...
At what age do you cease to be part of the youth travel market? Twenty-five? Thirty? Forty? Or when you concede defeat? A study on youth travel has made an interesting finding: the age-range of those who consider themselves part of the “youth market” has...
News Travel improves educational attainment & future success Have you signed up to one of our industry events yet? Click the logos to find out more. A new survey, “Travel Improves Educational Attainment & Future Success,” explores the impact of...
Did you know that an average GenYer joins 2.5 social networks or that about 80% of GenYers log on to social media every single day? Find out all about Millennials and their use of social media in the brand new Generation Y infographic. Discover the main drivers for...
