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Strong demand for travel to Asia sees youth tour operator expand programme into the continent

UNWTO: Social media changing destination branding

Ministers of Tourism and private sector leaders meeting at the 9th UNWTO & World Travel Market (WTM) Ministers’ Summit agreed that destination branding and the way tourism marketing organizations operate need to be adapted to the changes brought in by social...
Strong demand for travel to Asia sees youth tour operator expand programme into the continent

Connect with a moving generation – marketing to Millennials

The Millennial generation is a population of young adults who have more access to the world than ever before. These consumers between the age of 18 and 34 are not conforming to the digital and physical boundaries set around them instead they are breaking out and...