Google has released findings of their study on GenZ (13-17 year olds) to help marketers better understand this new generation of consumers. GenZ represents a quarter of the U.S. population and $44 billion (USD) in annual purchasing. Google partnered with Ipsos...
Generation Z makes up a quarter of the population, they have abandoned Facebook and have an eight second attention span. Sally White ponders the likely impact of travel’s next big thing. In a timely January heads-up call on the speed of change in online travel...
Today’s youngest generation with a label, born after 2000, are connected yet isolated, savvy but anxious, indulged yet stressed. They have grown up with social media, a constant proliferation of information on a fully mobile internet, the rise of Islamic State and...
WYSE Travel Confederation and the World Tourism Organization have together announced an updated estimate of the size of the global youth travel market according to which youth and student travellers age 15 to 29 are estimated to represent 23% of international tourist...
